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S.Korea, the new trend of music show program?

Back to 10 years ago, whenever we talk about music audition TV program, we will link it to American audition program, namely the American Idol.

Even in Malaysia, we were all so excited with the theme and size of this competition (may be America is the center of Pop music).
The funny 1st round moments, the cruel comments from Simon, and of course the brilliant unexpected vocal from the contestants.

The most memorable winners for me were Kelly Clarkson and Carrie Underwood. American Idol is like a shortcut for all the passionate musicians who without opportunity. Winning it is not easy but enough exposure may earn you a contract from music label.














How great was this show? Well, many producers from different country were inspired by the theme, either buy the copyrights or create an entire new music audition program with similar concept and themes. Example like One Million Star (超级星光大道) and Super Idol (超级偶像) from Taiwan.
All of the sudden, music audition program has becoming the main source of entertainment and became the talks of the city.

But... after a decade of successful attention, the viewer ratings were not the same anymore, it is dropping. People are not that concerning about the result and the winner from the show is having difficulty prior or after debut.
Was it because people started to pay less attention on music? Or just because people are getting boring with the long life unchanged (or little change) audition program?
Not only the music program in America is suffering, but it also happened all around the world. Some famous program has been shut down, something that people wouldn't be expecting 10 years ago. Example like the One Million Star was completely unheard of since year 2014. The show was renamed to 华人星光大道 with some new themes and recruitment, unfortunately the show couldn't last more than 3 seasons.

However, this is happening mainly due to the shifting of attention to China's music audition programs. Previously, whenever we talk about Chinese music show, we will only remember about production from Taiwan. But for recent years, China has been dominating on the viewership and some of the long lasting music show from Taiwan have to shut down their own show for good sake.
Take a look on the 2 most famous music shows that grabbed the attention of people around Asia:















Yes, I think everyone who likes to watch music show will immediately recognize "The Voice".
Instead of continuing the old fashion audition program, China tend to buy the best concept and rating music show from another country. Same thing happening to America, where the audience from American Idol has been shifted to The voice, mainly due to the new and fun concept of the show.
What about the show "I am a singer"? It was from S.Korea

Unlike other country, there are a lot of music show in S.Korea, may be because they are trying to further promote their K-pop culture to the world. They realize that they will need to change in order to keep the attention from the audience.

"I am a singer" and "Immortal Song" were the two most revolutionary music show from S.Korea. Instead of the competition among the normal people like us, they have created a concept of competition in between debuted singers.

 7 initial singers are invited to compete in the show. They are the experienced singers with minimum of 8 years debut (few of the invited are even more than 20 years of debuting). They will be voted by 500 audience immediately after their performance.
2 rounds, split for 2 weeks, with different concept of song choice. The lowest accumulated vote singer (after 2 performances) will be replaced on by a new singer.
Singer who survive 7 consecutive elimination round (14 weeks) will be granted Honor Graduates.
6-12 singers (or in band/group) will be invited to compete. Unlike "I am a singer", the line-up is not fixed. The concept is to pay a tribute to the legend singers. Hence, they will be singing the songs from the legends (each week different legends). Turns will be picked by the MC; singers will be competing with 1 on 1 battle. The higher vote singer (500 audience) will remain and the next challenger will be picked by the MC, the last to remain will be the winner of that particular episode.



Although the concept to cast real singers into survival type of competition is risky. But the result was really excellent. It able to create topics among the netizen on their favourite singers. They are not the ordinary singers but someone who already has their fame in the industry. That's why it able to create huge respond from the public. Losing is one of the matter, but the fact that they able to see 7 great vocalist to perform in a single show is something refreshing. Because of the tense competition (to avoid getting eliminate), each of them will surely give their best to impress the audience. Due to this factor, music was once again getting the attention from the public. Furthermore, these shows also provide the real vocalist a stage to perform, otherwise the music industry in S.Korea will only be dominated by Idols.
So what else? Not everyone is really that passionate on music. How're they going to attract non-music lover to watch their show as well? The secrets are...


The MC and the guests! A show with purely music topic may not be interesting enough for non-music lover, and that's why they need gag men (comedian in S.Korea). It will be boring if a show with one and a half hour is only fully with singing, the MC will make sure all the guest singers are getting involve with talking and may be making some jokes to make the show more entertaining.
It's like a combination between music show and variety show, hence the show will never be so plain with the lively and funny act from the gagman.

Here some other famous and entertaining S.Korean music shows:
"I can see your voice"
Each episode a guest singer will be invited.
Out of 7-8 common people, choose the real skilled singer without revealing their singing.
Some of them are real skillful singer and some are tone-deaf.
If the last chosen person is a skillful singer, he/she will be recording a digital singer with the guest singer. Tone-deaf will be given prize money if chosen.

 "King of Mask singer"
Singers/Actors/Gagman/Model will be invited to compete (elimination round).
Singing while wearing mask. The losing one will need to reveal themselves.
Traditional audition program:
The voice of Korea (stop production)
Superstar K
K-pop Star







In my opinion, if China able to revive the attention of public on music by importing the shows from S.Korea, I think other country can do the same thing.
Yes, to cast the famous singers into a competition is a difficult task itself because no one is willing to be the losing one. But by doing so, we may able to re-discover the real singing skill from unexpected singers, a stage for hidden singers, and at the same time boosting the viewer ratings as well!
As a music lover, I really wish to see country like America to import those shows. With their current musician and budgets, I am very sure that would be something we all can't miss out.

I will be posting blogs to introduce some of the shows mentioned above. If you are interested with musics, perhaps you can spend some time on watching it.

And as always, thanks for reading to the end.
Have a nice day :)

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